NoTrax – Mats for Professional Use, formally recognized as Superior Manufacturing Group, is going through some exciting changes! APEX™ Food Service Products, AKRO® and HomeTrax Designs™ will now fall under the NoTrax brand. We strongly believe that marketing our products and services under one powerful brand will have a greater marketplace impact and will allow us to provide even more value to our customers. The rebranding strategy is part of our deliberate approach to not only expand our products, but to continue to improve and magnify our leadership position in the matting industry.
All products will continue to be manufactured with the level of excellence and professionalism you have always come to experience. Product names and numbers will not change and you can continue to find your favorite products by using the search bar or product filters on our website.
It remains part of our communication strategy to maintain transparency and to keep customers fully aware of developments around the rebrand process.
As we start to phase out the Superior Manufacturing Group brand, you will start to see the NoTrax brand introduced in advertising, marketing materials and signage. Please be aware that all administrative activities and legal entities will remain the same. The name Superior Manufacturing Group will continue to appear on invoices and other legal documentation.
We appreciate your support and confidence in our company. If any questions should arise please contact your sales representative.